Why We Can’t Partake in Black Friday by Roseanna Croft Jewellery

As all our pieces are designed and handcrafted with precious metals and gemstones and a lot of our work is bespoke and one of a kind, Black Friday isn’t a marketing tool we can use.

At Roseanna Croft Jewellery we treasure every design and ensure each piece is special and has all our love and passion put into the creation of it. If we partook in frenzies such as Black Friday and Cyber Monday it would make what we create that little less special.

We are big believers in supporting small, handmade and local businesses. I believe they are also known as ‘indie’ businesses. Black Friday isn’t sustainable for indie businesses to partake in because we can’t compete with the ‘big players’ in our relevant industries.

Think about it, how much do you really like Black Friday anyway? Do you really want to traipse through manic department stores looking for a deal? Christmas shopping is bad enough! When it comes to Christmas and you’re giving that bargain gift that had 60% off, how happy do you actually feel? Did as much love and thought go into the buying of this gift?

That’s the amazing thing about buying small, handmade and supporting a local business, the products you purchase are filled with love and passion already! The fact that you may have found the piece at a little market or in a local boutique is so special because you put your heart into looking for it. As opposed to rushing around a department store grabbing anything you can find.

So, when it comes to Roseanna Croft Jewellery and Black Friday, it’s a no go! We’d much rather create you something you absolutely love and put time, love and passion into the gift you’re giving (or the gift to yourself!)

We will take this time to mention our Sterling Silver lines will no longer be created in 2018 as we are making way for new collections so if you call into the boutique it is last chance to buy.