Buying a Diamond (Trade Secrets) by Roseanna Croft Jewellery

Buying a diamond, as you know, is not always a simple process. The value of a stone depends on several factors including the colour, cut, clarity and more! But since most people aren’t diamond experts, they can’t know if they’re getting true value for money!

Problems you may face include:

* How do you know you’re getting what you pay for?
* Every Diamond you’ve viewed looks the same!

* Being ‘sold to’ by a salesperson on commission!

* What is a Diamond Certification?
* Knowing what the terminology means (cut, colour, clarity, carat)

So, to take some of the stress off you, we’ve created a 100% complimentary report for you amazing people who are looking at buying a diamond which answers these problems!

You can download this HERE

And below, we’ve written you a brief run down of the 4C’s of Diamonds!



The colour evaluation of most diamonds is based on the absence of colour and how chemically pure a stone is. They are graded D-Z, D being colourless and increasing in colour down the scale to Z.



While no diamond is perfectly pure, the closer it comes to flawless, the higher its value. There are 6 categories in how to grade a Diamonds clarity, starting at Fl (flawless) and IF (Internally flawless) and going down the scale to I (included).

Inclusions and blemishes in natural diamonds are generally the result of how a Diamond is created when carbon exposed to tremendous heat and pressure deep in the earth!



No, not carrot! ‘Carat’ is the measurement of how much a diamond weighs – a metric “carat” is defined as 200 milligrams.Price increases with carat weight because larger diamonds are rarer, therefore more valuable.



It is often thought that a diamond’s cut is the shape (round, emerald, pear), but a diamond’s cut grade really, is how well the diamond’s facets interact with light. The quality of how a diamond is cut is crucial to the final beauty and value.

The GIA cut grading system is based on seven components; Brilliance, Fire and Scintillation, asses the overall appearance of a diamond. The other four, weight ratio, durability, polish, and symmetry, assess a diamond’s design and craftsmanship.

Diamonds are not an easy subject to be an expert in but here at Roseanna Croft Jewellery we want to help you make the correct decision.

And what if I told you, you didn’t need to buy a Diamond to get a show-stopping, ‘heirloom’ piece of jewellery? 

Don’t forget to download our 100% COMPLIMENTARY ‘Diamond and Design Secrets Report’ as well!

Got any questions about buying a diamond? Feel free to get in touch!