Fleur (founder and creative director) grew up wearing lots of boy’s hand-me downs, and as a result began to crave anything more feminine and delicate. Fleur began studying Fashion Marketing at university and there became passionate about creating lingerie that was not only sensual and romantic, but that fit beautifully too.
Like our jewellery, all of the Fleur of England lingerie is hand designed. From the shape and fit to the bespoke embroidery, Fleur sketches everything herself in their Bristol office. Featured in Hello magazine, Cosmopolitan, Harpers Bazaar India, Vogue Japan and The Evening Standard, Fleur of England is loved by celebrities and bloggers all over the world.
Fleur of England have recently premiered their Wallflower Collection. The collection was inspired by juxtapositions. It explores the contrast between fabrics and colour, as well as strength and femininity. The vivid scarlet colour perfectly complements the barely there Italian tulle, and the silhouettes are bold and provocative. Anything but a wallflower, the lady who wears Fleur of England is passionate yet refined, strong and confidant, elegant yet subtly sexy.
When we came across Fleur of England and got to sample the luxury and delicacy of their lingerie we fell in love. The thing we loved most though was Fleur’s dedication to the quality of each and every customer’s experience. From the packaging, the fit, the quality and to the service, they ensure that everyone receives the top standard of care. This aligns perfectly with what we at Roseanna Croft deliver at every stage of the customer journey.
From the 31st of January to the 14th of February we will be gifting just the first few clients the Wallflower babydoll when they purchase the Roseanna Croft Bespoke Design Experience*. What a perfect gift for the one you love this Valentine’s Day. They will be met at an exclusive location, served a Champagne Afternoon Tea and will browse gemstones whilst our designer brings their ideas to life. Whether they would like to re-design an old piece of jewellery or help to design something that is uniquely them, we aim to perfectly represent the sentiment and love in the bespoke pieces we design. The cost of the voucher will go towards the making of the piece and upon collection they will receive their very own Bespoke Storybook – The Tale of Your Bespoke Piece.
*Please note – there are a limited number of the Wallflower babydoll and will therefore be gifted on a first come, first serve basis.